Brand strategy
Brand platform
Visual identity
Verbal identity
Tone of voice
Communication system
Brand platform
Visual identity
Verbal identity
Tone of voice
Communication system
Location: Spain (international scope) - 2025
Role: Brand strategist, creative lead, designer
Team: Developed independently
Aura was born in 2020 as Kaffeína. In this project, we repositioned the brand by building both its strategy and visual identity system. A concept shaped around time, care, and connection — inspired by the everyday and the bonds we create when we feel at home.