Visual identity
Retail design
Product design
Art direction
Creative leadership
Communication materials
Launch campaign

Client / Brand: Coffee Jeff
Location: Global
Year: 2021

Role: Head of Visual Brand (creative leadership, team management)
Team: Internal design team (Raúl Sánchez, Bárbara Szabo, Enrique Ruiz – illustration, Estefanía Mariño)
External partner: Damián Sobrino (photography)

Contributions
• Creation of Coffee Jeff’s full visual identity, applying the master brand system
• Design of all point-of-sale brand elements (signage, packaging, decoration)
• Development of operational materials for retail (menus, cups, internal graphics, POS materials)
• Creation of product documentation and visual standards
• Development of B2C launch campaign materials
• Coordination of photography production for brand assets

Coffee Jeff is a complete vertical brand created internally under the Jeff master brand system. The project covered the development of its full visual identity, including point-of-sale materials, product documentation, operational graphics, and customer communication tools. It also included the creation of launch campaign assets and the visual design of every touchpoint in the retail environment. All materials were produced internally.

Brand experience inside the store.

Counter with branded elements.

Coffee Jeff App: digital integration at point of sale.

Promotional material for distribution.

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