Visual identity
Retail design
Product design
Art direction
Creative leadership
Communication materials
Launch campaign
Retail design
Product design
Art direction
Creative leadership
Communication materials
Launch campaign
Location: Global
Year: 2021
Role: Head of Visual Brand (creative leadership, team management)
Team: Internal design team (Raúl Sánchez, Bárbara Szabo, Enrique Ruiz – illustration, Estefanía Mariño) External partner: Damián Sobrino (photography)
• Design of all point-of-sale brand elements (signage, packaging, decoration)
• Development of operational materials for retail (menus, cups, internal graphics, POS materials)
• Creation of product documentation and visual standards
• Development of B2C launch campaign materials
• Coordination of photography production for brand assets
Coffee Jeff is a complete vertical brand created internally under the Jeff master brand system. The project covered the development of its full visual identity, including point-of-sale materials, product documentation, operational graphics, and customer communication tools. It also included the creation of launch campaign assets and the visual design of every touchpoint in the retail environment. All materials were produced internally.