Brand strategy
Brand platform
Visual identity
Verbal identity
Tone of voice
Communication system

Client / Brand: Tranquera Tollé
Location: Valencia, Spain / Santa fé, Argentina
Year: 2025
Role: Brand strategist, creative lead, consultant
Team: Developed independently

Contributions
• Brand analysis: market, business, existing brand perception
• Brand platform: archetype, personality, purpose, vision, positioning, tagline
• Development of tone of voice and messaging structure
• Visual identity
• Communication guidelines: storytelling framework, applications for digital, marketing, and event materials

Tranquera Tollé is a brand inspired by rural Argentine culture and the personal story of its founder. It offers live-fire cooking and slow-smoked culinary experiences that honor tradition while delivering authentic and memorable gatherings.

The project was developed in four stages:

1- Brand analysis — Contextual study of the market, business, and the brand’s current perception.
2- Conceptualization of the brand platform — Creation of the strategic foundation, including archetype (The Lover), personality, purpose, vision, positioning and tagline.
3- Visual identity system — Direction of a visual system reflecting the brand’s rustic elegance and emotional connection: logo, color palette, typography, seal system.
4- Applications and communication guidelines — Definition of tone of voice, messaging principles, and storytelling framework for consistent expression across touchpoints.

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