Brand strategy
Brand platform
Visual identity
Verbal identity
Tone of voice
Communication system
Brand platform
Visual identity
Verbal identity
Tone of voice
Communication system
Location: Spain (international scope) - 2025
Role: Brand strategist, creative lead, designer
Team: Developed independently in collaboration with Andreive (founder)
Gostosa Wines is a natural wine brand that celebrates pleasure, freedom, and identity.
Created to be desired and remembered, it connects the sensory with the personal: living wines, cheeky names, and a carefully crafted aesthetic. A queer brand with character, where design is part of the experience.
Strategic Brand Development
We defined the brand platform, including archetype, purpose, positioning, and tone of voice. Key pillars, benefits, audience, and context were mapped to build a clear foundation for the visual and verbal identity.
Custom logotype sketch
A hand-drawn typeface exploring the brand’s dual nature — fluid, soft, and subtly bold. The “O” becomes a heart: innocent yet suggestive, like a trace left on fogged glass. From this gesture, all versions of the identity unfold.
Design of the first four wines launched with the brand.
Playful names, spicy undertones — and a visual language that speaks with a wink.
Everyday objects touched by the brand’s attitude — playful, intimate, and a little cheeky.