Visual identity
Brand concept
Graphic design
Product branding
Artist collaboration

Client: Puerta 8
Location: Valencia, Spain
Year: 2024

Role: Designer, Direct collaboration with client

Contributions
• Visual identity development
• Art direction and design system
• Custom illustrations
• Design of communication materials
• Brand guideline documentation

Puerta 8 is a culinary, itinerant experience that moves from one location to another, bringing the essence of experimental cuisine. This nomadic brand adapts to its surroundings, creating unique moments where simplicity and enjoyment take center stage. In 2024, I worked directly with the client to develop the entire identity: from logo and illustrations to a flexible design system and full visual guidelines.

Hand-drawn lettering to reflect warmth, fluidity, and spontaneity.

“Sin prisa, cruza la puerta” Verbal identity and objects reinforce the brand’s tone: slow, poetic, and intimate. A philosophy translated into every detail.

Core illustration assets: hand-drawn icons that form a living visual language. Modular, expressive, and meant to evolve with each event.

Hand-drawn typography and materials evoke care, warmth and personal attention — values deeply connected to home cooking.

Choosing handmade elements becomes an act of visual resistance in a digital world. Cooking and branding as intimate gestures.

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