https://guizag.com 2025-12-05T15:02:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/N858976818839070304275324021340/horizontal.svg https://guizag.com/work 2025-12-04T21:52:19+00:00 always 0.5 https://guizag.com/gostosa-wines 2025-10-22T16:53:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/Z2490550951977652954049815099373/copy_600B4DA1-D224-40A8-88E3-9B2E2ABBA176.MOV https://freight.cargo.site/t/original/i/L2491946784229612616470176839661/Copia-de-PORTFOLIO-TEST-GOSTOSA-WINES---Plataforma-de-marca-2.jpg https://freight.cargo.site/t/original/i/L2491952966379187759120757667821/Sem-titulo-1-01.png Strategic Brand Development We defined the brand platform, including archetype, purpose, positioning, and tone of voice. Key pillars, benefits, audience, and context were mapped to build a clear foundation for the visual and verbal identity. https://freight.cargo.site/t/original/i/K2491952966563655199857853183981/Sem-titulo-s1b-10.png https://freight.cargo.site/t/original/i/W2491952966637442176152691390445/Sem-titulo-s1b-15.png https://freight.cargo.site/t/original/i/I2491952966526761711710434080749/Sem-titulo-s1b-03.png https://freight.cargo.site/t/original/i/L2491952966582101943931562735597/Sem-titulo-s1b-11.png https://freight.cargo.site/t/original/i/P2491952966711229152447529596909/Sem-titulo-s1b-08.png https://freight.cargo.site/t/original/i/A2491952966692782408373820045293/Sem-titulo-s1b-06.png https://freight.cargo.site/t/original/i/B2491952966489868223563014977517/Sem-titulo-1-18.png https://freight.cargo.site/t/original/i/W2491952966655888920226400942061/Sem-titulo-s1b-16.png https://freight.cargo.site/t/original/i/P2491952966508314967636724529133/Sem-titulo-s1b-02.png https://freight.cargo.site/t/original/i/C2491952966471421479489305425901/Sem-titulo-1-12.png https://freight.cargo.site/t/original/i/Z2491952966674335664300110493677/Sem-titulo-s1b-04.png Brand in context Everyday objects touched by the brand’s attitude — playful, intimate, and a little cheeky. https://freight.cargo.site/t/original/i/O2608849560664230553846169319405/copy_8AA62BAB-FDEB-4E57-8DB1-E2F03AEC0B45.MOV Gostosa Wines is a natural wine brand that celebrates pleasure, freedom, and identity. Created to be desired and remembered, it connects the sensory with the personal: living wines, cheeky names, and a carefully crafted aesthetic. A queer brand with character, where design is part of the experience. https://freight.cargo.site/t/original/i/B2608957126617296894182589577197/copy_5876128B-1A9D-4F25-AED6-4DC8B5497796.MOV https://freight.cargo.site/t/original/i/F2608977028200735464985412876269/enhanced_botellas.png First label series Design of the first four wines launched with the brand. Playful names, spicy undertones — and a visual language that speaks with a wink. https://freight.cargo.site/t/original/i/H2609011824109614262575530620909/enhanced_coche_final.png https://freight.cargo.site/t/original/i/K2609049834603455577013241624557/enhanced_botellas_final.png https://freight.cargo.site/t/original/i/Z2610210802061318542031789078509/Gostosa-portada-1500px.png Gostosa Wines is a natural wine brand that celebrates pleasure, freedom, and identity. Created to be desired and remembered, it connects the sensory with the personal: living wines, cheeky names, and a carefully crafted aesthetic. A queer brand with character, where design is part of the experience. https://freight.cargo.site/t/original/i/B2610239915672046362279046133741/copy_43867D39-864F-4E4E-8434-9781B8288297.MOV https://freight.cargo.site/t/original/i/B2610576358532296097601987917805/Screenshot-2025-10-22-at-01.00.09.png Custom logotype sketch A hand-drawn typeface exploring the brand’s dual nature — fluid, soft, and subtly bold. The “O” becomes a heart: innocent yet suggestive, like a trace left on fogged glass. From this gesture, all versions of the identity unfold. https://guizag.com/aura 2025-12-05T15:02:12+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2680285476017956248419289118701/AURA-BACK-9.png Aura was born in 2020 as Kaffeína. In this project, we repositioned the brand by building both its strategy and visual identity system. A concept shaped around time, care, and connection — inspired by the everyday and the bonds we create when we feel at home. https://freight.cargo.site/t/original/i/K2680290057986269973061105465325/AURA---PUBLICACIONES-RRSS-2.png https://freight.cargo.site/t/original/i/T2680290057949376484913686362093/AURA-BOLSA-FRUTAS2.png https://freight.cargo.site/t/original/i/P2680290057783355788250300397549/AURA-BACK-7.png https://freight.cargo.site/t/original/i/L2680290057930929740839976810477/AURA-BOLSA-DE-CAFE-BRASIL2.png https://freight.cargo.site/t/original/i/R2680290057857142764545138604013/AURA-PAQUETES-DE-GRANOLA.png https://freight.cargo.site/t/original/i/F2680290057912482996766267258861/AURA-ETIQUETA-GRANOLA.png https://freight.cargo.site/t/original/i/Y2680290057764909044176590845933/AURA-BACK-6.png https://freight.cargo.site/t/original/i/L2680290058096950437503362775021/AURA---PLAQUINHA-DE-CHAO_2.png https://freight.cargo.site/t/original/i/T2680290058004716717134815016941/AURA---TAZA-CAFE-NARANJA.png https://freight.cargo.site/t/original/i/D2680290057801802532324009949165/AURA-BACK-8.png https://freight.cargo.site/t/original/i/E2680290057820249276397719500781/COLORES.png https://freight.cargo.site/t/original/i/O2680290057894036252692557707245/AURA-SOCIAL-MEDIA.png https://freight.cargo.site/t/original/i/L2680290057709568811955462191085/AURA-BACK-1.png https://freight.cargo.site/t/original/i/D2680290058060056949355943671789/AURA---ETIQUETA-BRASIL-2.png https://freight.cargo.site/t/original/i/R2681767676073242971549993383917/portadas-web-gui-1500-px.png Aura was born in 2020 as Kaffeína. In this project, we repositioned the brand by building both its strategy and visual identity system. A concept shaped around time, care, and connection — inspired by the everyday and the bonds we create when we feel at home. https://guizag.com/marteu 2025-12-04T21:52:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/I2407197656722004263498907236333/tarjeta-container_2.png https://freight.cargo.site/t/original/i/H2407197656888024960162293200877/hombre-compu.png https://freight.cargo.site/t/original/i/C2407197656685110775351488133101/pantalla-homepage_1.png https://freight.cargo.site/t/original/i/A2407197656703557519425197684717/GRAFICO.png https://freight.cargo.site/t/original/i/M2407197656832684727941164546029/INSTA-2.png https://freight.cargo.site/t/original/i/X2407197656814237983867454994413/INSTA.png https://freight.cargo.site/t/original/i/A2407197656666664031277778581485/Outdoor.png https://freight.cargo.site/t/original/i/Q2407197656795791239793745442797/storage-sello.png https://freight.cargo.site/t/original/i/E2407197656629770543130359478253/3c65b101-217a-4ce7-8575-e2a5339dd30d_1_Play-Lumafield-Shipper-enhanced.png https://freight.cargo.site/t/original/i/F2610437748424500902945186232301/marteu-portada2-1500px.png https://freight.cargo.site/t/original/i/W2631280957056147630351293200365/1M.png Marteu is a global company dedicated to simplifying international materials procurement and enabling businesses of all sizes to scale with confidence. https://freight.cargo.site/t/original/i/M2631283736629991400980240250861/M18.png https://freight.cargo.site/t/original/i/N2631285315855751551254954096621/M20.png https://freight.cargo.site/t/original/i/A2631330148066231787927110006765/M21.png https://freight.cargo.site/t/original/i/T2635817719059422220665777141741/copy_2C41ADAA-1468-4512-95AD-041424A6E0FD.MOV https://freight.cargo.site/t/original/i/Y2635818655157896985130683447277/copy_F3230F0D-7662-42A6-8F26-23361FC2A11A.MOV https://freight.cargo.site/t/original/i/I2635821997615689420932888508397/copy_A090EE89-231C-4B4A-96EE-DFD8963EE01F.MOV The project was developed in four stages: 1 - Brand analysis – A full audit of the brand, business and communication, including internal and external environment, identification of opportunities, and definition of 9 strategic challenges for the future. 2 - Conceptualization of the brand platform – Development of the strategic foundation: brand archetype, personality, purpose, vision, positioning and tagline. 3- Visual identity system – Creation of a scalable, coherent identity, including logo, color palette, typography system, and brand assets. 4- Application and guidelines – Development of UX/UI principles, digital design system, photography style, and communication guidelines for consistent brand execution across channels. https://guizag.com/puerta-8 2025-12-04T21:52:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/G2146534957705157888977005819885/Prancheta-7.png https://freight.cargo.site/t/original/i/K2146534957631370912682167613421/Prancheta-1-copia-5.png https://freight.cargo.site/t/original/i/O2146534957742051377124424923117/Prancheta-1-copia.png https://freight.cargo.site/t/original/i/W2146537714866207610048847656941/Prancheta-1-copia-6.png Puerta 8 is a culinary, itinerant experience that moves from one location to another, bringing the essence of experimental cuisine. This nomadic brand adapts to its surroundings, creating unique moments where simplicity and enjoyment take center stage. https://freight.cargo.site/t/original/i/A2146777103041758853990942357485/Prancheta-1-copia-3.png “Sin prisa, cruza la puerta” Verbal identity and objects reinforce the brand’s tone: slow, poetic, and intimate. A philosophy translated into every detail. https://freight.cargo.site/t/original/i/Z2146777103004865365843523254253/Prancheta-8.png Core illustration assets: hand-drawn icons that form a living visual language. Modular, expressive, and meant to evolve with each event. https://freight.cargo.site/t/original/i/B2146777102967971877696104151021/Prancheta-1.png Hand-drawn typography and materials evoke care, warmth and personal attention — values deeply connected to home cooking. https://freight.cargo.site/t/original/i/F2146777103097099086212071012333/Prancheta-1-copia-4.png Choosing handmade elements becomes an act of visual resistance in a digital world. Cooking and branding as intimate gestures. https://freight.cargo.site/t/original/i/G2146777103078652342138361460717/Prancheta-1-copia-2.png https://freight.cargo.site/t/original/i/Z2610415009713377051539614840813/copy_D4A7641F-BC37-4009-A2DC-A9C0482655AF.MOV Puerta 8 is a culinary, itinerant experience that moves from one location to another, bringing the essence of experimental cuisine. This nomadic brand adapts to its surroundings, creating unique moments where simplicity and enjoyment take center stage. https://guizag.com/jeff 2025-12-04T21:52:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/D2156637974022574877864060368877/PORTFOLIO-EXPORTS7.png Proprietary image bank photography (Work with Edu Wallace) https://freight.cargo.site/t/original/i/B2156637974096361854158898575341/PORTFOLIO-EXPORTS11.png https://freight.cargo.site/t/original/i/Q2156637973930341157495512610797/PORTFOLIO-EXPORTS2.png Headquarters mural Environmental branding and mural work at Jeff’s headquarters in Valencia. https://freight.cargo.site/t/original/i/M2156637974004128133790350817261/PORTFOLIO-EXPORTS6.png https://freight.cargo.site/t/original/i/W2156637974041021621937769920493/PORTFOLIO-EXPORTS8.png https://freight.cargo.site/t/original/i/F2156637974133255342306317678573/PORTFOLIO-EXPORTS13.png https://freight.cargo.site/t/original/i/O2156637973911894413421803059181/PORTFOLIO-EXPORTS1.png https://freight.cargo.site/t/original/i/H2156637973967234645642931714029/PORTFOLIO-EXPORTS4.png Brand guidelines and manuals Documentation and tools developed to ensure consistent brand application globally. https://freight.cargo.site/t/original/i/S2156637974077915110085189023725/PORTFOLIO-EXPORTS10.png Original photography developed to create a consistent and rights-cleared visual language. https://freight.cargo.site/t/original/i/E2156637973948787901569222162413/PORTFOLIO-EXPORTS3.png https://freight.cargo.site/t/original/i/J2156637974059468366011479472109/PORTFOLIO-EXPORTS9.png Brand system applied across internal verticals: Mr Jeff, Fit Jeff, Beauty Jeff, Relax Jeff, Coffee Jeff, JeffWorks, and Lava y Leva. https://freight.cargo.site/t/original/i/G2156637974114808598232608126957/PORTFOLIO-EXPORTS12.png https://freight.cargo.site/t/original/i/O2156637973985681389716641265645/PORTFOLIO-EXPORTS5.png As Head of Visual Brand at Jeff, I led the creation of a unified design system to support the company’s international expansion and express its values consistently across markets. The work spanned the development of new internal brands, large-scale B2B and B2C campaigns, a proprietary image bank, an inclusive illustration system, and comprehensive brand guidelines. It also covered the design of retail communication materials and visual assets implemented in more than 2000 hubs across 42 countries, as well as environmental branding for the company’s headquarters. This was achieved through close collaboration with internal teams and external partners, combining creative leadership, design management, and strategic direction. https://freight.cargo.site/t/original/i/I2610376329584279117371470624749/jeff-portada-2-1500px.png As Head of Visual Brand at Jeff, I led the creation of a unified design system to support the company’s international expansion and express its values consistently across markets. The work spanned the development of new internal brands, large-scale B2B and B2C campaigns, a proprietary image bank, an inclusive illustration system, and comprehensive brand guidelines. It also covered the design of retail communication materials and visual assets implemented in more than 2000 hubs across 42 countries, as well as environmental branding for the company’s headquarters. This was achieved through close collaboration with internal teams and external partners, combining creative leadership, design management, and strategic direction. https://guizag.com/tranquera-tollé 2025-12-04T21:52:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/K2407251538499298692455475820525/MATERA-CUERO4.png https://freight.cargo.site/t/original/i/T2407251538665319389118861785069/GORRO2.png https://freight.cargo.site/t/original/i/S2407251538517745436529185372141/MAPA3.png https://freight.cargo.site/t/original/i/Q2407251538554638924676604475373/LOGO-TEST-EXPORT-1.png https://freight.cargo.site/t/original/i/I2407251538407064972086928062445/AVENTAL_aplicacion-2.png https://freight.cargo.site/t/original/i/S2407251538683766133192571336685/CARIMBO.png https://freight.cargo.site/t/original/i/F2407251538628425900971442681837/TABLA-MADERA-2-aplicacion.png https://freight.cargo.site/t/original/i/A2407251538591532412824023578605/FONDO-APLICACION-BRAND_3.png https://freight.cargo.site/t/original/i/L2407251538573085668750314026989/IMAGEN-MENU.png https://freight.cargo.site/t/original/i/B2407251538388618228013218510829/_ii7ymx2p94bpdnwrdh63_0.png Tranquera Tollé is a brand inspired by rural Argentine culture and the personal story of its founder. It offers live-fire cooking and slow-smoked culinary experiences that honor tradition while delivering authentic and memorable gatherings. https://freight.cargo.site/t/original/i/V2407251538425511716160637614061/BOCETOS.png https://freight.cargo.site/t/original/i/S2407251538609979156897733130221/e12efb68-843b-4fc6-b9ab-d0807a19e494-video.mp4 https://freight.cargo.site/t/original/i/B2407256595858653940666146863085/LOGO-TEST-EXPORT-2.png https://freight.cargo.site/t/original/i/J2611613137897368831491668555757/copy_06CD80F3-5C6B-436E-AD8C-FC7C687D649D.MOV Tranquera Tollé is a brand inspired by rural Argentine culture and the personal story of its founder. It offers live-fire cooking and slow-smoked culinary experiences that honor tradition while delivering authentic and memorable gatherings. https://guizag.com/bazoo 2025-12-04T21:52:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/Y2151302539592722414031373449197/PORTFOLIO-EXPORTS.png Bazoo is a Brazilian food brand that draws inspiration from American street culture, slang, and the iconic figure of the cowboy. As creative director at Mero Design, I led the strategic development and naming process, building a concept rooted in approachability and fun. The brand name — a slang term for “mouth” — sets a casual, expressive tone. The identity, developed in close collaboration with the design team, combines bold script lettering with a playful star element, creating a memorable system adaptable to packaging, signage, and merchandise. https://freight.cargo.site/t/original/i/D2151307478173492571626241636333/PORTFOLIO-EXPORTS5.png Kraft paper packaging https://freight.cargo.site/t/original/i/A2151307478155045827552532084717/PORTFOLIO-EXPORTS4.png T-shirts and caps integrate the logo to enhance team presence and customer connection in-store. https://freight.cargo.site/t/original/i/W2151307478191939315699951187949/PORTFOLIO-EXPORTS6.png Abstract illustrations support seasonal campaigns and reinforce the brand’s expressive tone. https://freight.cargo.site/t/original/i/K2151307478247279547921079842797/PORTFOLIO-EXPORTS7.png https://freight.cargo.site/t/original/i/D2151307478136599083478822533101/PORTFOLIO-EXPORTS3.png Retail signage https://freight.cargo.site/t/original/i/K2151307478228832803847370291181/PORTFOLIO-EXPORTS9.png https://freight.cargo.site/t/original/i/F2151307478118152339405112981485/PORTFOLIO-EXPORTS2.png The visual system blends Americana-inspired lettering with a texture of cultural references — reinforcing the brand’s storytelling. https://freight.cargo.site/t/original/i/B2151307478210386059773660739565/PORTFOLIO-EXPORTS8.png Original hand-drawn logo explorations — capturing the evolution from script sketches to final lettering. https://freight.cargo.site/t/original/i/W2610379227291071936036386224109/bazzo-portada-2-1500px.png Bazoo is a Brazilian food brand that draws inspiration from American street culture, slang, and the iconic figure of the cowboy. As creative director at Mero Design, I led the strategic development and naming process, building a concept rooted in approachability and fun. The brand name — a slang term for “mouth” — sets a casual, expressive tone. The identity, developed in close collaboration with the design team, combines bold script lettering with a playful star element, creating a memorable system adaptable to packaging, signage, and merchandise. https://guizag.com/padrísimo 2025-12-04T21:52:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2152449407466220079891238729709/PORTFOLIO-EXPORTS.png ¡Padrísimo! is a Mexican-themed restaurant brand designed to break with clichés and deliver a rich, culturally inspired experience. I led the project through my studio, Mero Design, from concept and naming to visual identity and implementation. The branding explores a “mutant identity” model, with flexible graphic versions inspired by Mexican culture: Día de los Muertos, alebrijes, papel picado, and more. The project was launched commercially with full creative oversight from my end. https://freight.cargo.site/t/original/i/X2152449407595347288407205591021/PORTFOLIO-EXPORTS8.png Two identity proposals exploring cultural references: one rooted in Mexican revolutionary heritage, the other inspired by pre-Hispanic graphic language. https://freight.cargo.site/t/original/i/L2152449407558453800259786487789/PORTFOLIO-EXPORTS6.png The space was built using shipping containers and reclaimed wood — a conscious design choice to avoid folkloric clichés. The aprons were developed in collaboration with the brand Sueka, combining artisanal textile work with the restaurant’s visual tone. https://freight.cargo.site/t/original/i/T2152449407484666823964948281325/PORTFOLIO-EXPORTS2.png https://freight.cargo.site/t/original/i/M2152449407521560312112367384557/PORTFOLIO-EXPORTS4.png Exterior mural painted by hand using the brand’s core color palette. Geometry meets spontaneity in a large-scale welcome gesture. https://freight.cargo.site/t/original/i/K2152449407540007056186076936173/PORTFOLIO-EXPORTS5.png Wall compositions featuring personal photography from my time in Mexico, original paintings, and collected prints. https://freight.cargo.site/t/original/i/O2152449407576900544333496039405/PORTFOLIO-EXPORTS7.png Visuals for Day of the Dead: illustration, color, and texture used with care and respect. The brand plays with traditional forms while avoiding cliché. https://freight.cargo.site/t/original/i/N2152449407613794032480915142637/PORTFOLIO-EXPORTS9.png Local children were invited to plant the herbs used in the restaurant — reconnecting food with land, laughter, and community. https://freight.cargo.site/t/original/i/W2152449407503113568038657832941/PORTFOLIO-EXPORTS3.png Inside, the atmosphere balances modernity with intimacy. Details like plants, light, and textures evoke presence and cultural layering. https://freight.cargo.site/t/original/i/B2610378669719785564091479078893/padrisimo_portada-2-1500px.png ¡Padrísimo! is a Mexican-themed restaurant brand designed to break with clichés and deliver a rich, culturally inspired experience. I led the project through my studio, Mero Design, from concept and naming to visual identity and implementation. The branding explores a “mutant identity” model, with flexible graphic versions inspired by Mexican culture: Día de los Muertos, alebrijes, papel picado, and more. The project was launched commercially with full creative oversight from my end. https://guizag.com/azza-bikes 2025-12-04T21:52:20+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2146795646336091045338351515629/Prancheta-21.png https://freight.cargo.site/t/original/i/U2146795646299197557190932412397/Prancheta-19.png https://freight.cargo.site/t/original/i/M2146795646262304069043513309165/Prancheta-22.png https://freight.cargo.site/t/original/i/N2146795646354537789412061067245/Prancheta-16-copia.png Azza Bikes is a lifestyle cycling brand based in Valencia, founded by Andrea. The brand is built on two pillars: Flow and Fluidez. As designer, I developed a visual identity that embraces continuous motion and expressive individuality — from logo to product applications. The typography reflects fluid shapes and a playful rhythm, while the broader system adapts easily to helmets, jerseys, stickers and frames. As part of a limited collaboration, I also contributed hand-painted art pieces for a series of custom bikes under the brand. https://freight.cargo.site/t/original/i/J2146795646317644301264641964013/Prancheta-20.png https://freight.cargo.site/t/original/i/W2610221588223066577407100434413/azza-portada-1500px.png Azza Bikes is a lifestyle cycling brand based in Valencia, founded by Andrea. The brand is built on two pillars: Flow and Fluidez. As designer, I developed a visual identity that embraces continuous motion and expressive individuality — from logo to product applications. The typography reflects fluid shapes and a playful rhythm, while the broader system adapts easily to helmets, jerseys, stickers and frames. As part of a limited collaboration, I also contributed hand-painted art pieces for a series of custom bikes under the brand. https://guizag.com/page-nav 2025-12-04T21:52:19+00:00 always 0.5 https://guizag.com/top-nav 2025-12-04T21:52:19+00:00 always 0.5 https://freight.cargo.site/t/original/i/A2146763761378767311336607430637/Prancheta-10.png https://guizag.com/footer 2025-12-04T21:52:20+00:00 always 0.5