Brand strategy
Brand platform
Visual identity
Verbal identity
Tone of voice
Communication system
Brand platform
Visual identity
Verbal identity
Tone of voice
Communication system
Location: Valencia, Spain / Santa fé, Argentina
Year: 2025
Role: Brand strategist, creative lead, consultant
Team: Developed independently
• Brand platform: archetype, personality, purpose, vision, positioning, tagline
• Development of tone of voice and messaging structure
• Visual identity
• Communication guidelines: storytelling framework, applications for digital, marketing, and event materials
Tranquera Tollé is a brand inspired by rural Argentine culture and the personal story of its founder. It offers live-fire cooking and slow-smoked culinary experiences that honor tradition while delivering authentic and memorable gatherings.